DAN BATES

Evaualtion - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaualtion - How effective is the combination of your main product and ancillary texts?

When constructing my products I focused mainly on using synergy to combine my texts together as a legitimate looking package not only portraying conventions of the Hard rock genre but also similarities to the artist's real existing products. To this I first looked at theses real life products and anaylzed how they worked together through synergy.

Evaluation- What have you learned from your audience feedback?

The feedback I have recieved for my draft has been both positive and negative helping me gain intellect into what I could do to make my products appeal more to my target audience. To gain my feedback I presented both my ancillary texts and my music video to a room of potential audience members. I then handed out pieces of paper for them to write any thoughts they had on them and also any constructive criticism they wished to share which I then presented in various ways. For my poster I actually recorded a couple of the member's thoughts and uploading them to soundcloud to embed the audio into my blog. For the 1st draft of my music video I repeated the same process but instead used online software to place the phrases they had written into a collage of text to present a more eye catching post.
Below is a survey I created for my audience to complete after watching seeing my final texts (including ancils) and the results I gained from it:

1 and 2

5 and 6 (Shown a picture of my Digipak)

7 and 8 (Shown a picture of my magazine advertisement)

From my survey I have learned that my live performance was the stronger half of my music video due to location choices and the confusing story of my narrative. My Digipak Ancillary text was very well recieved whilst my magazine advertisement was critically anaylsed for my spelling errors which has effected the product's proffesional look.

I think if I was to reproduce all three of my texts I would pay more attention to small errors such as spelling as well as trying to make the Poker game narrative to my Music Video much easier to follow.

Evaluation - How did you use new media technologies in the construction and research, planning and evaluation stages?

I used a variation of websites to help present my research and planning as well as finding any refferences and existing products - this helped me gain an understanding into how I could make my product look as proffesional as possible. Whilst investigating into existing magazine advertisements I used the website thinklink.com to present my annotations in a new and interactive way intead of sticking to the usual bullet points.YouTube played a big part in the presentation of both my final music video as well as researching into other studenent's submitted work to both draw inspiration as well as anaylse what makes a good product.

I used a Canon 700D to shoot my music video.

I felt that this camera was perfect for my text as the rotatable LED screen made it much easier to be able to set up my set so that all props and actors were in frame. The many adjustable setting also made the camera easier to set up for the different locations my Narrative was shot. What truelly made me choose the Canon over a Nikon DSLR was the fact that all files that are produced on this Canon do not need encoding to be usable on Premier Pro. This cut down the time of editing that I needed drastically which gave me more time to focus on after effects.

I edited and constructed my video on Adobe Premier Pro CC.

In the project I used multiple in-software transitional effects such as cross dissolving as to blend shots together in time with the music whilst also using a red filter to display my narrative's antagonist as the devil. To ensure my live performance was in time with the music (a crucial feature needed) I used speakers to play the track to my actors as they either mimed the vocals or played along with their instrument. Due to the ability to have multiple audio channels, it was easy to delete the original audio that was captured when shooting and then import the song audio to fit the video perfectly. The track was easy enough to obtain as I already owned Royal Blood's self titled album in hardback form. I simply burned the CD into Itunes then copied the file to a USB stick. This ensured I was still respecting the artist's piracy rights as well as portraying the best possible quality audio.

For creating my Ancillary texts I used Adobe Photoshop CS6.

This allowed my have more freedom in the creation of my texts whilst also helping my place things accurately (compostion). I had to download a new font offline form www.dafont.com as to producing legitimate looking text. The wide range of effects available to me on the software made it the perfect tool to use to produce both my didpak and magazine advertisement and my expierience in using the product in Photography (another subject I study at college) meant that I could produce my ancillary texts using advanced techniques such as partial colour and blending.

For my evaluation section of my coursework I first used Prezi to create a presentation on Question 1 due to its easy usage and embedding capibilities. I used Premier Pro once again to produce a video on Question 2 which I then uploaded to YouTube with audio recorded over the top to commentate. To gather audiene feedback for question 3 I created an online survey using surveymonkey.com that I then sent out to multiple candidents of all ages including fellow students, family memebers and teaching staff. This was relatively to use when contructing the questionaire but became difficult when presenting my results in photoshop and cropping screenshots to be able to present them on my blogger.

Music Video - 1st Draft and Feedback

Feedback:

Whilst showing my first draft to the class I asked that my fellow pupils take notes on constructive criticism and things they liked about he video. I made a wordle collage on my feedback:

Ancillary Drafts and Feedback

Digi Pack Draft 2 :

Audience Feedback -

Tutor Feedback -

Include Spines
Possibly add links the group
Keep to black and white theme

Props List

Standard poker set
Table
Chairs
Whiskey (fake)
Contact lens
Fake blood : http://diyfashion.about.com/od/budgetcostumes/ss/How-To-Fake-Blood-Recipes.htm#step4

Risk Assesment

Risk	Probability (/5)	Prevention	Severity (/5)
Camera Falling off Tripod	2 – unless the shot is on un-flat ground there will be no way the camera could fall	Double check all bolts are tightened in the correct place before shooting	4 – if camera breaks, no more shots will be filmable
Losing the SD card	4 – SD cards are small and easy to lose	Keep the SD card in	4 – I would lose all footage shot
Weather making it impossible to shoot	5 – British Weather is very unpredictable	Keep up to date with weather forecasts and plan around any rain etc	5 – No footage
Water Damage on camera	2 – only if it’s raining or a drink is spilled	Don’t drink whilst operating the camera and if rain is likely take a plastic bag for cover	5 – potential could break the camera
Continuity Errors	5 – very common in music videos and other forms of video media	Check the previous shot’s frame before shooting	1 – not usually noticeable unless it’s something to do with costume or make up
Actor injured on set	1 – each set will have very little hazards	Ensure all potential hazards are pointed out and that the actor is fully aware	4 – actor may need to be re-casted

Schedule

Date	Task	Location	People Needed
7^th October	Scene 1, 2, and 5	My House and	Callum and James (+ possible assistant)
8^th October	Scene 4	College Studio	Callum and James
8^th October	Editing	College Media Room	N/A
9^th October	Editing and Uploading	College Media Room	N/A