Looking at the total viewer numbers on the YouTube Video (only audio) to my chosen song "Loose Change", I can see that this is not the group's most popular song with less than 200,000 views in total. Unfortunatly I was unable to find anything online to do with audience members so I relied on scrolling through the Youtube comment section and making observations on any commentors with positive messages. Royal Blood's commentors consist of younger ages ranging from 15 to 30 and some musicians. Here are a few comments that I found notable:
When I pitched my idea to my peers and classmates, I got lots of positive feedback for my originality and interpretation and reflection of the song's lyrics. I was also suggested to include some darker elements into my story such as satanic imagery and references to the devil. This has helped me develop my storyboard to its final draft before I start filming.
An undisputed veteran of video, Stuart has over sixteen years experience across most creative disciplines including photography, fine art and design. Having built up an impressive body of work as an award-winning director, his unwavering dedication to directing is demonstrated through his captivating delivery. Constantly exploring new creative outlets, Stuart works across multiple platforms from documentary to film, music to advertising. At the moment, he’s developing feature length drama and installation alongside his bread and butter of music promos.
This director specialises in the hard rock/ metal genre, directing music videos for artists such as Young Guns, Architects and Bullet for my Valentine. The director also uses lighting to his advantage to display wide contrast in his music video whilst portraying the mood set by the music (usually aggressivge/negative). Birchal has also directed for Bring Me The Horizon in the past, shooting their song "Alligator Blood". This song isn't exactly the same sub genre as Royal Blood, my chosen artist, but the themes seen in the video are similar to those that I wish to show in mine such as gambling and smart costume:
Warner Bros. Records Inc. is an American record label. It was the foundation label of the present-day Warner Music Group, and now operates as a wholly owned subsidiary of that corporation.
Warner Bros. Records was established in 1958 as the recorded music division of the American movie studio Warner Bros. Pictures.
For most of its existence it was one of a group of labels owned and
operated by larger parent corporations. The sequence of companies that
controlled Warner Bros. and its allied labels evolved through a
convoluted series of corporate mergers and acquisitions from the early
1960s to the early 2000s. Over this period, Warner Bros. Records grew
from a struggling minor player in the industry to become one of the top
recording labels in the world.
In 2003, these music assets were divested by their then owner Time Warner and purchased by a private equity group. This independent company traded as the Warner Music Group (WMG), before being bought by Access Industries
in 2011. WMG is the third-largest of the three major international
music conglomerates and the world's last publicly traded major music
company.
A dark illustration of the band's signature logo covers half the CD's cover - Clear conventions of the hard rock genre through themes of death. No title sticking to a minimalistic basis.
Back:
An image of the band in dark costume is centre. Mass repetition of Black - sticking to minimalistic basis. Font for track listing and credit block blends in with the black background through using a very dark shade of grey. Barcode stands out as it has not been manipulated at all.
Interior:
Booklet has other half of skull illustration from front cover art. CD has album title in signature font, scratched from black CD cover, as well as black silhouette of illustration appears left of CD although more of the image is now seen.
This is a live album. Centre of the cover is an image of the live performance with the group front man in the middle revealing the mass orchestra behind him. The lighting at the concert is very dark with tints if red and purple. The title of the album is presented very cleverly. The 'S' is written to represent a backwards treble clef whilst the 'M' is presented in the Artist's signature font. The title its self if presented on top of a line of sheet music. This and the display of a treble clef double up to express the orchestral side to the hard rock album.
Back:
Depth of field is used in this image of a headset on top of a 'setlist'. The 'setlist' presents the track listing of the album but instead of using the lengthy titles of some songs instead they are labelled with one word instead (e.g 'Nothing Else Matters' to 'Nothing'). The low contrast grainy image itself is very unclear leaving us to study its content further. Unusual for a lot of albums, the credit block (including record label logo) is pushed to the bottom right corner whilst the barcode is left without any manipulations to the bottom left corner.
Interior:
The cover of the album's booklet reveals a closer up image of the orchestra's performance, this time with blue, red and yellow lighting tints. As for the CD itself there is a lot of writing. Below the Artist's name is programme timings similar to which you would typically see at an orchestra. The track listing is split into two - one half at the top right corner and the other at the bottom left corner of the CD. The break could represent the intermission labelled on the 'programme' at the bottom of the CD. As for the colours used on the CD, there is clear inspiration drawn from retro vinyl records - a worn effect has been used to add more influence from the orchestral genre of classical music.
This simply album art is very representative of its title displaying an in whom image of a baby. Not much else can be said about the CD's front cover other than the band's signature font being used for the band's name. The album name on the other hand is just below this and is in much less bold font.
Back:
Themes of children is carried on by including two baby's hands on top of a skin coloured background (perhaps a mother's stomach). The actual text is in very small letters replicating the same font as the album title on the front cover. Unlike the other two digipaks I have studied the barcode is at the top of of the page - this is very unusual. The record label logos are also a lot bolder than usual.
Interior:
The CD has very little detail to it but contains a border and the artist's logo and record label. The CD booklet repeats the same colours seen on the CD. First of all at the top of the page there is a list of the band members and the instruments they perform then a small credit block. At the bottom of the page there is a still of a heartbeat monitor to link the front and back page together.
Straight away the video reflects the lyrics subject matter of confusion and curiosity. We see a woman making her way around a shopping centre through out with people chasing her and an unknown man. Whats most unique about this video is its changes between a blue and red filter. Each filter reviels more and more of the main characters story leading up to climactic ending. This effect would be very hard to replicate but is achievable using certain paints and colour only seeable through these filters. You could call this a 3D glasses effect due to the two colours perhaps suggesting this may be at a movie thearte within the shopping centre.
the ending the music video is when the music is at its most dynamic which is also when we learn the full back story to the unnamed charatcer. It is typical of Hard Rock bands to include sensitive themes in there music video such as kidnapping as seen in this video.
Video 2 : Shadow Moses - Bring Me The Horizon
The unique thing about this music video is that its shot by two cameras at once. The trick to this is the editor flicks between the two pieces of footage simultaniously in time with the music. This gives the video a jumpy effect but only allows for straight cut transitions. Slow motion camera work is alsoo heavily used throughout this music video although there is very accurate and in time usage of lip sync. Unlike the previous video seen above, this music video does not neccessarily tell a story but centres around the band instead whilst including some shots of a young women walking in the snow. During the shots of the group, the lead vocalist is usually centre, typical of a hard rock band although there are a few solo shots of the drummer, bassists and guitarist. Lots of location shots are inserted to fill out any gaps between group shots and solo shots. As well as using different locations and weather conditions throughout the music video some members of the band are wearing completely different wardrobe in different scenes. The choice in costume contains many items of the lead vocalist's clothing line, working as below the line marketing line advertising technique. The use of a flare at night in the snow seen at the begining and end of the video is highly effective and could be translated as symbolic towards liveliness and hard rock sound of the song.
Video 3 : Queen of Hearts - Darlia
Similar to the Royal Blood video, this music video realise heavily on the different coloured filters to give adds to the effect of insanity that the lyric content convey. Although the video mainly consists of live performance by the band there are jump cuts through that show old footage from television as well as static. The whole entire video is clearly shot with an old 90's style camera. I think the group have done this to add both a 'retro' and grunge rock feel to there music as well as including flowers and bright colours to add to any psycadelic elements the song has (the verse most notably).The video is also shot handheld throughout emphasising the hard rock genre it is.
The name
of the album is reflected through its cover; the title being "who you
are" and the cover being a portrait of the artist. The repetition of black
is designed to be eye catching for the consumer suggesting that Jessie J
The font
colours are also repetitive as they are the same colours used as seen in the
artist's logo. The logo has its own font style looking quite like something
you'd see on a R'n'B artist's album art once again adding to the representation
of Jessie. J as a unique act. The font below is in a much more straight forward
and clear font and is in all capitals. This makes the important information
much clearer to the audience
The
advert tries to persuade readers through advertising a well known song produced
by the artist and labels in as the "#1 international smash". This
helps build up Jessie J's reputation to people who have to heard of her before,
urging them to purchase the album.
Looking at the total viewer numbers on the YouTube Video (only audio) to my chosen song "Loose Change", I can see that this is not the group's most popular song with less than 200,000 views in total. Unfortunatly I was unable to find anything online to do with audience members so I relied on scrolling through the Youtube comment section and making observations on any commentors with positive messages. Royal Blood's commentors consist of younger ages ranging from 15 to 30 and some musicians. Here are a few comments that I found notable:
