Ideolodists of the Music Industry - Hebdige

Whilst Adorno believed that Capitalists are in full of the public's consumption of popular culture, Hebdige believed that the public are in full control of there actions. The theorist states that "consumption is an active process" and not all consumption of music can be of popular culture. The creation of sub cultures or, in the case of music, subgenres allows people to create there own individual identity and develop thier own specific taste and creativity