Marketing Packets

Royal Blood

Tour Poster

 

Tv Advert

http://www.tellyads.com/play_advert/?filename=TA18328&type=recent

Album Cover

Premotional Video

Music Video

There is heavy promotion for the band's live shows displaying the group as a good live act. The lack of images of the duo suggests that the group don't neccassary class their look as their image but except rely on their originality and innovation in compositions and performances.

The music video is the stand out marketing tool presented here. It has an entirely different art style to the rest of the band's advertisement using animated and filmed scenes instead of the drawn artstyle and fonts seen on their album cover and tour poster. The animation very obviously takes inspiration from Television Cartoons possibly aimed at children but the high gore in the video gives off an ironic effect. The transitins from live action to animation are very clever and are triggered by actions done by the video's characters. The band is never seen during this music video, once again promoting their music and not themselves as people.

The promotional video the group uploaded to their YouTube channel on the other hand displays the artists more personally and up close at live gigs. Unlike the music video we see the band's signature font and logo several times through out and we can actually see the two performing in a montage of live shows. Refering to their dark drawing art style some of the footage seen is shot in black and white with a grain like tint added to every frame to produce a retro feel. A lot of the video is shot handeld as well to establish a connection with the audiene and almost show an insight of what a concert will look like for them. A few shots of the two smiling are inserted to make them appear more appealing and down to earth.

In summary, Royal Blood use similar fonts, themes and art styles to link each part of their marketing package whilst advertising themselves as appealing towards the audince.